News Release: 11/15/2024 Franklin Outdoor Advertising Acquires Billboard Assets of Houck Outdoor

News Release
Franklin Outdoor Advertising Acquires Billboard Assets of Houck Outdoor

FOR IMMEDIATE RELEASE
CONTACT:
Dan Franklin
Franklin Outdoor Advertising
dfranklin@franklinoutdoor.com
(763) 286-8612

CLEARWATER, MINNESOTA – November 15, 2024 – Franklin Outdoor Advertising, a third-generation, family-owned billboard company based in Clearwater, Minnesota, announced today the acquisition of billboard assets from Houck Outdoor, headquartered in Shoreview, Minnesota.

The acquisition includes 38 static (traditional) bulletins strategically located along the I-94 corridor, spanning Clearwater to Rogers, Minnesota, and the I-90 corridor near Fairmont, Minnesota. This acquisition enhances Franklin Outdoor Advertising’s existing portfolio, bringing its total to 943 faces across 28 counties in Minnesota and Western Wisconsin, making it the largest Minnesota-based billboard company.

Dan Franklin, President of Franklin Outdoor Advertising, expressed enthusiasm about the acquisition:
"We are honored to work with Houck on this purchase. This is a perfect fit for our growth strategy and a fantastic complement to our Minnesota network. This partnership allows us to strengthen relationships with mutual customers and build upon the long-term customer relationships cultivated by Houck."

Tom Houck, founder of Houck Outdoor, shared his confidence in Franklin Outdoor’s stewardship of these assets:
"We have long respected the Franklin family and their commitment to quality and integrity. Entrusting these assets and customer relationships to another legacy billboard family is the right decision."

About Franklin Outdoor Advertising
Founded in 1977 by James Franklin, Franklin Outdoor Advertising is a vertically integrated company that offers services ranging from construction and installation to sales, real estate, print, and design. With a history of organic growth and strategic acquisitions, Franklin Outdoor has established itself as a leader in the billboard industry.

Notable milestones include the acquisition of assets from Minnesota Billboards, Clear Channel Outdoor, and Design Angler’s in 2014. Franklin Outdoor employs 28 people, with a majority of its team having a decade or more of experience with the company.

Franklin Outdoor is also affiliated with:

• Franklin Graphics – Established in 2010, this division offers complete print and design capabilities, producing outdoor graphics, vehicle wraps, yard signs, and more.
  Learn more at FranklinGraphicsOnline.com.

• Adversign – Specializing in portable signs for temporary business promotions with vibrant, eye-catching designs.

• On-Premise Signage – Offering custom signage solutions, including electronic message centers for retail businesses.
  More information at FranklinOutdoor.com.

About Houck Outdoor Advertising
Houck Outdoor Advertising was founded in 1983 by Tom Houck, who began with five billboards and expanded to 18 over the years. Houck Outdoor established a reputation for quality and long-term customer relationships, now entrusted to Franklin Outdoor Advertising.

For additional information, visit FranklinOutdoor.com.